In a market that is short on inventory in almost all price ranges, some agents – who I would argue are putting their own interests above those of their client – are suggesting that agreeing to an Exclusive Listing is the way to go. That’s when the agent and their company have an initial opportunity to sell your home “in-house” for a limited period, without exposing it to the market via the Multiple Listing Service (MLS).
Now, that’s not to say that in some instances, when having buyers traipsing through a home is not a good idea, that an Exclusive Listing may be your best option. But those circumstances, rare indeed, and I’m pretty sure that is NOT what’s going on in a majority of cases.
Consider this: Zillow did a recent study that shows sellers who transacted off the MLS left over $1 billion on the table in just two years. Why? Because limiting exposure means limiting opportunity. Properties that are marketed via the MLS are exposed to all agents and through various portals to most buyers in the marketplace, ensuring your home reaches the largest audience.
More exposure means more competition, which in turn means the best price and terms for a seller.
Not putting a home in the MLS also means that buyers, who are already struggling to find homes, are left in the dark. In a free and open market, they should have access to any home they are qualified to buy.
As I repeatedly say in this column, the agent you choose to work with matters – so choose wisely! Me, and the leadership at BHHS Fox & Roach Realtors believe real estate should be fair, transparent and in the best interest of the client. ALWAYS. If you are looking for a professional who will provide unbiased guidance for what is probably your largest single asset, let’s talk. I’d love to meet you.Reach out anytime to 215-801-2019 or Kathleen@KathleenLayton.com
